Monetizing Your Expertise: Revenue Sharing in the GPT Store
You have the expertise. OpenAI has the traffic. The Revenue Sharing model (updated in October 2025) has stabilized. It's no longer a black box.
How You Identify Opportunity
Revenue is based on Engagement (specifically, retention and complexity of interaction), not just clicks. A bot that says "Hello" 1,000 times earns nothing. A bot that helps a user write a novel for 3 hours earns significantly.
Strategies for Earnings
1. Proprietary Data
Do you have 10,000 verified legal templates? Or a database of rare car parts? Wrap that data in a GPT. Users can't get it from the base model. That's your moat.
2. Complex Utilities
Build a tool. "Convert text to SQL code." "Format citations for APA style." Tools that save professional time are "sticky." Users come back daily.
3. The "Freemium" Funnel
Use the GPT Store for discovery, but monetize the backend. "For the basic report, just ask me. For the detailed PDF, click here to sign up for our Pro Dashboard."
The Consultant's Advantage
If you are a consultant, the GPT is your lead magnet that pays you. It serves as a low-cost entry point for clients who eventually upgrade to your high-ticket human services.
